The old McDonald's kiosk on Coolsingel was declared the ugliest building in Rotterdam years ago. The building won't get this title anymore! Mei architects was commissioned by McDonald's to design a new McDonald's with an appearance that suits the Coolsingel. The new building has been designed in such a way that the monumental post office behind it is visible again.
The pavilion has a richly decorated facade. A single material version has been chosen: gold-coloured anodised aluminium with heart-shaped perforations. The perforations represent a crowd of people on Coolsingel. This warm and stylish-looking aluminium is both lout-proof and durable.
During the day, the building is inviting to the shopping public and in the evening the light shines out through the perforated aluminium to attract the entertainment public.